페이스북에서 회사의 이미지를 가장 잘 나타내 줄 수 있는 커버이미지에 대한 해외 빅 브랜드는 어떻게 사용하고 있을까요?
50가지 페이스북 브랜드 커버 이미지를 통해 여러분의 페이지 커버 이미지에 대한 좋은 영감을 얻어가시 바랍니다.
Drinks
Red Bull have been getting a ton of attention of late because of their mad space stunt and their cover photo takes full advantage of that media event.
Pepsi Have a huge following all over the world and they try to fight back against Coca Cola with a celebrity lead approach on their page.
Guinness is one of the best known beer brands in the world and their page makes you want to run out and grab a pint of the black creamy stuff straight away.
Monster Energy Have been trying to fight against the might of Red Bull and their branding is starting to improve with lots of extreme sports and a great Facebook cover photo.
Fanta Always seem to be doing something completely different to the other drinks brands and they have this unique 3D experience on their page which helps them stand out.
Sprite is all about that refreshing citrus taste and the design on their cover photo makes you want to run out and get a lovely fresh bottle of their drink.
Smirnoff US have a page that encourages you to go out and party and to drink their Vodka to have a better time. Their page screams of having a good time.
Carlsberg have a fairly clever way of showing a beer being poured and looking at the page for long enough would make you think about going and pouring yourself one.
Schweppes show a smart way of getting their marketing message across on their page as they show all the different ways in which you can enjoy the drink during a typical day.
Baileys A lovely image that seems to have been taken specifically with a wide shot for the cover photo on their Facebook page with the colors matching the drink and brand.
Bushmills is an Irish whiskey brand that clearly focuses on their largely male audience with their cover photo and adds a sense of fun to the brand.
West Coast Cooler is another page that has a slick design that shows off a couple of their most beautiful bottles
Bulmers Pear This refreshing pear drink has a great cover photo that just makes you want to run out and grab one of their large bottles.
Food
Pringles take a really quirky approach to their cover photo and their latest picture show a young man getting eating up by one of their cans.
Ben & Jerry’s have always focused on the cows that they use to create their wonderful ice cream as one of their main marketing
Tesco use their Facebook page to show their softer side and to really try and appeal to their core target market and make people feel at home on the page.
Nestlé started pretty badly when it comes to Facebook with a couple of scandals around their page but they have clearly started improving the design to give it a real family feel.
Mr. Tayto are an Irish crisp brand and they have a great way of showing off their entertainment park and the latest things that are happening there through their cover photo designs.
Cadbury Bournville is one of the most iconic chocolate brands in the world and their page just oozes class and makes you want to run out and buy a bar immediately.
Technology
Nokia have a gorgeous page that fits in with the operating system on their new phones by showing off the various tiles
iTunes is the one stop shop for music and as you would expect the cover photo features some of their best artists and lots of reasons to buy more tracks
Sony Have a bunch of different products and businesses to promote but their movies often feature on the cover photo and can provide a great backdrop to their page.
Philips Home Living Always have really nice simple ways of showing off their products like the fridge below that fit in with a larger cover image.
Fashion
Urban Outfitters are one of the most stylish brands in the world and as you would expect their page is an explosion of colors and latest trends,
Diesel are an iconic fashion brand who like to show off some of their latest looks on their cover photo and sort of treat it like a shop window.
Marks and Spencer Ireland are another fashion brand who like to show off their latest looks on their cover photo and fit it in with their profile photo.
Stylefish.ie another fashion site who like to show off the latest trends on their cover photo by combining new looks and outfits.
Chloé is one of the most iconic fashion brands around and as you would expect they have a clean, elegant and classy cover photo.
Media
Disney Pixar have a range of the most iconic characters around on the big screen and they are all on display on their Facebook cover photo
Pulp Fiction is one of the most iconic movies of all time and it is only fitting that the director adorns the cover photo on this page.
The Simpsons would have to have Homer in the profile being chased and causing a disaster. Absolutely brilliant use of the cover photo and profile.
Airlines
Virgin Atlantic have always been known for their innovative marketing and their Facebook cover photo is no different.
Turkish Airlines use their Facebook cover photo to communicate the fact that they are one of the best airlines in Europe as per a competition voted by passengers.
KLM are one of the best companies ever when it comes to social media and their Facebook cover page does not let them down in terms of design.
Quantas have a simple design that conveys all the core brand values, gets some basic information across and is beautifully designed.
Cars
Porsche is one of the most desired brands in the world and by liking this page you can expect lots of slick design and beautiful cover photos.
BMW do one thing well on their Facebook page and that is sharing amazing photos of all their latest cars. Their cover photo changes all the time.
Chevy Camaro are starting to grow lots of international sponsorships and their page is simple, elegant and gets all the info across that you need.
Misc
Tiffany are a company that many girls around the world follow and their cover photo has a series of impossibly expensive diamonds spread out.
MAC cosmetics are a make up company but rather than focus on pure beauty they have come up with a brilliant way of showing off the latest holidays.
Crest Canada Dental companies usually keep a nice simple clean design to remind people how effective their toothpaste is and that is certainly the case here.
CarMax helps you find all the latest model cars and their page gets their basic product offering and information across with minimum fuss.
Angry Birds is a page that you can always visit and expect fun from and their cover photo is updated on a regular basis to provide new games and features.
Interactivity Marketing is the perfect example of a page that people interesting in marketing or running their own agency should follow. It gets a load of simple information across about their expertise.
Discover Northern Ireland is a tourist page and as you would expect they feature lots of lovely imagery of their country by also link in with topical local events.
Ticketmaster stick to their simple brand colors and essentially offer an extension of the look and feel of their website. Simple but nice.
Jean Paul Gaultier “Le Male” is one of the most iconic brands in aftershave and their page is a gorgeous design that uses the profile photo perfectly.
원문 출처: simplyzesty
